华尔街日报(WSJ)援引知情人士报导,在洽商投资入股美国广告技术企业AppNexus的数家企业中,有中国电商巨擘阿里巴巴集团。

该报援引消息人士称,相关谈判正处于高级阶段,但无法证实他们最后是否会落实投资。

上周,科技期刊The Information援引一位知悉阿里巴巴近期美国计划的高管称,阿里巴巴有意入股多家非中国网络企业。

WSJ报导,AppNexus预计将筹集约1亿美元,且考虑将公司估值定在逾10亿美元。

WSJ称消息人士指出,阿里巴巴计划通过投资AppNexus提升广告业务的竞争力,而AppNexus则想扩大美国以外的业务范围。

AppNexus发言人拒绝对此置评。由于截稿为止为非工作时间,暂无法联系上阿里巴巴公司方人士对此置评。

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