Microblog — a hot and fresh marketing tool — is attracting Chinese law firms, while opening a new dimension of marketing for those alike.
Law firm Dacheng has recently followed suit to leading Chinese micro-blog companies, Sina and Tencent by promoting their Shanghai office and its practices, as well as lawyers and their expertise. Currently, the blog posts in Dacheng microblog are on Dacheng’s development and achievement, with comments from the firm’s lawyers on hot industry topics.
Liu Yixing, managing partner of Dacheng Shanghai office, said that their microblog would focus on the firm’s practice, lawyer's opinions and analysis of their latest policies, laws and legal practices.
"A microblog delivers messages faster, and looks more human than the official website,” said Liu, “we hope that our microblog will gradually give Dacheng a new image of a professional, high-end law firm."
According to Liu, the establishment of Dacheng's microblog is attributed to the young lawyers, who account for 80 percent of its Shanghai office. They believe that microblogging, not only has the advantage of instant communication with people, but it can quickly help promote and broaden Dacheng’s brand influence.
Shang Jiangang, a key player in setting up Dacheng’s microblog, said: "Currently governments and companies are all busy with microblogging, which just demonstrates that how important and influential they are. I will convince other offices of Dacheng to establish microblogs; and I believe there’ll be more law firms setting up their own microblogs, which could be the next popular platform for promoting and marketing their business." ALB
A further in-depth analysis will be published in the next coming issue of ALB.
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