Zhong Lun Law Firm has counseled Skandia Investment Group (SIG) and Goldman Sachs on their Series A investments in Chinese online shoe seller Paixie worth over $10 million.

The Fujian-based B2C site Paixie, established in 2007, is reported to have attracted more than 1.2 million registered users and over three million daily hits.

The financing project was completed on March 26, according to Paixie.

Zhong Lun’s private equity partner Anthony Zhao, assisted by Mona Hu, Shen Jin and Vega Huang, advised the investors throughout the cross border transaction. ALB

Liu Zhen is North Asia journalist at ALB. Follow her on Twitter: @ALB_Magazine.

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